Over the last decade, Pedro Ajo has designed brands and websites for clients such as Nike, Loewe, Marni, Massimo Dutti, Heliot Emil or Camper—both under his independent practice and in collaboration with renowned agencies like Mouthwash, Studio Dumbar, 2×4, Querida or N–E.
In an increasingly digital world, the line between branding and user experience continues to dissolve. Pedro’s practice sits at this intersection, conceiving and developing digital-native brand systems and visual interfaces that are equally functional and highly distinctive.
Rooted in minimalism and systems thinking, Pedro’s approach treats design as a subtractive act. One where clarity emerges through simplification and refinement, and where decisions are guided by what makes the most sense rather than by what simply looks better.
Supported by a close network of top-tier collaborators, Pedro partners with brands and institutions to help them better understand and communicate what they are.
Alongside his independent practice, Pedro also collaborates with creative teams of different scales—often engaging beyond design execution to support strategic thinking and creative direction.
Canyon Coffee
2025
Website
In collaboration with Mouthwash Studio
Development by Garden Variety
T1 Energy
2025
Website
In collaboration with Mouthwash Studio
Development by Rafa Cobiella
Reframe
2025
Website
In collaboration with Mouthwash Studio
Development by Garden Variety
Cover
2025
Website
In collaboration with Mouthwash Studio
Development by Rafa Cobiella
Heliot Emil
2023
Website
In collaboration with Carlos Mayo
Development by Carlos Mayo
Gospel Estudios
2024
Website
In collaboration with Carlos Mayo
Development by Carlos Mayo
Camper Roku
2024
Website
In collaboration with Carlos Mayo
Development by Carlos Mayo
Marco Castro
2023
Branding
Bureau 213
2021
Website
In collaboration with Carlos Mayo
Development by Carlos Mayo
TraTraTrax
2020
Branding
FAW Books
2023
Branding, Website
In collaboration with N–E
Development by Carlos Mayo