Over the last decade, Pedro Ajo has designed brands and websites for clients such as Nike, Loewe, Marni, Massimo Dutti, Heliot Emil or Camper—both under his independent practice and in collaboration with renowned agencies like Mouthwash, Studio Dumbar, 2×4, Querida or N–E.

Approach

Practice

In an increasingly digital world, the line between branding and user experience continues to dissolve. Pedro’s practice sits at this intersection, conceiving and developing digital-native brand systems and visual interfaces that are equally functional and highly distinctive.

Method

Rooted in minimalism and systems thinking, Pedro’s approach treats design as a subtractive act. One where clarity emerges through simplification and refinement, and where decisions are guided by what makes the most sense rather than by what simply looks better.

Independent Practice

Supported by a close network of top-tier collaborators, Pedro partners with brands and institutions to help them better understand and communicate what they are.

Collaboration

Alongside his independent practice, Pedro also collaborates with creative teams of different scales—often engaging beyond design execution to support strategic thinking and creative direction.

Contact

Office

Carrer de Pujades 77, 3º 8C2
08005 Barcelona, Spain